About SDG

SDG is owned and operated by John Gonzales.

With over 30 years of experience in the senior housing industry, John brings strong operational and marketing knowledge and the skill that encompasses ownership advocacy, start-up construction, acquisitions and “turn-around” projects.

SDG was founded in 2013 and is the culmination of a lifetime of personal and professional experience in leadership positions.  SDG’s purpose is to apply this experience for the benefit of seniors and companies dedicated to serving them. John is an effective leader with a unique ability to identify, motivate and direct resources. He has a successful record in cost containment, creative problem-solving, increasing work force productivity and possesses excellent human relations skills. Mr. Gonzales is also a highly effective trainer and speaker, and has a solid track record in identifying and developing effective leaders within our industry.

John lives in Bonney Lake, Washington with Deborah, his wife of 25 years, and with their three beautiful and gifted children. 

Mr. Gonzales attended the University of Texas at San Antonio where he majored in Music and minored in Computer Science. He is an accomplished trumpeter and stays in practice by playing for military funerals and memorial events.

John has been a Kid's World and Life Group leader at Calvary Community Church.  He was elected the first HOA President of his community, Brookside, a 265 home community. In this capacity John led the board in establishing the board’s mission, policies, procedures, budget process and committees, all of which are still in use today.